This costs £6 a month and makes a really nice present – all you have to do is type Sky mobile into google and the site should come up. You pay for the subscription via credit card so it wont show on the phone bill. Make a note of the login details and tell your gift recipient to download the free app – then all they have to do is login and hello Ashes!
It is an ongoing cost, but boy does it make you popular! I bought the sports package for my husband and it costs about £20 a month on top of the usual bill. but there are entertainment and movie ones that are also a good idea, (and I quite enjoy the cricket too!)